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Brand Positioning PowerPoint Template Diagrams

Brand Positioning PowerPoint Template Diagrams

Brand Positioning PowerPoint Template Diagrams For Presentation

The best collection and Fully Editable Brand Positioning PowerPoint Template and Slides that helps you to understand the brand positioning concept and its types and how to create a successful and winning brand positioning and repositioning strategy in your market.

What is Brand Positioning?

Brand positioning is the process of positioning your brand in the mind of your customers ( target audience). It is the strategy used to set your business apart from your competitors in the market and successfully growing your brand. Kotler and Keller (2003, p.867) define brand positioning as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market.”.

This collection of ready-to-use PPT graphics presentations of the Brand Positioning for PowerPoint contains 54 Creative and fully editable slides with many variations options. You can easily modify color schemes, add your texts, resize and move the shapes and icons of each slide as per your requirement.

This template is available as Google Slides Template:
Download Brand Positioning Google Slides Template Here>

Key Features:

  • 54 Unique & Creative PowerPoint Slides
  • 2 Aspect Ratio (4:3 & 16:9)
  • Fully and Easily editable content
  • 125+ Stunning Premade Theme colors. (What this means?)
  • 5500+ Vector Icons! easily change size & color
  • Unlimited Themes Color
  • One-click to change all colors to fully fit your brand’s color. (What this means?)
  • 100% Vector Objects & Icons
  • Free Fonts and Icons

Template Content:

  • What is Brand Positioning?
  • Anatomy of Brand Positioning
  • Brand Positioning Significant Concepts
  • Strategy Objectives of Brand Positioning
  • Brand Positioning Model
  • 3 Key Elements for Effective Brand Positioning
  • Brand Positioning Framework
  • Brand Positioning Process
  • Characteristics Of A Good Brand Positioning Strategy
  • Brand Positioning Strategy Process
  • How to Create a Brand Positioning Strategy
  • How to Developing an Effective Brand Positioning Strategy
  • Create a Brand Positioning Statement
  • Four Elements of Brand Positioning Statement
  • Brand Positioning Statement Worksheet
  • Brand Positioning Worksheet
  • Establish Brand Positioning
  • Brand Positioning Map – Perceptual Map (Price vs. Quality)
  • Brand Positioning Map – Perceptual Map (Quality vs. Target Market)
  • Brand Positioning Map – Perceptual Map (Quality vs. Cost )
  • Types of Brand Positioning Strategies
    • Value-Based Positioning
    • Quality-Based Positioning
    • Features-Based Positioning
    • Price-Based Positioning
    • Experience-Based Positioning
    • Convenience & Benefit Based Positioning
    • Differentiation Positioning
    • Problem & Solution-Based Positioning
    • Competitor Based positioning
    • Celebrity-Driven Positioning
    • Lifestyle Positioning
    • Parent Brand Driven Positioning
  • What is Repositioning?
  • Reasons for Brand Repositioning
  • Importance of brand repositioning
  • Types of Repositioning
    • Value-Oriented Repositioning
    • Segment Oriented Repositioning
    • Celebrity-Oriented Repositioning
    • Symbolism-Oriented Repositioning
    • Up-Market-Oriented Repositioning
    • Niche-Oriented Repositioning
    • Change of Image-Oriented Repositioning


  • Roboto

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