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Best Marketing Plan PowerPoint (PPT) Template

Marketing Plan PowerPoint

Download The Best Marketing Plan PowerPoint (PPT) Template For Presentations

Introducing the Best Marketing Plan PowerPoint Template by SlideSalad – your ultimate tool for creating a compelling and comprehensive marketing plan presentation. Designed with professionals and businesses in mind, this template offers a seamless blend of style and substance, making it easier than ever to convey complex marketing strategies in a clear and engaging manner.

Crafted by experts, the Best Online Marketing Plan PowerPoint Template is meticulously designed to cater to all your marketing presentation needs. From startups looking to introduce their market entry strategy to established companies planning to expand their market reach, this template serves as a versatile companion for all. Its array of fully-customizable slides covers everything from SWOT analysis, market research, marketing objectives, to digital marketing strategies, ensuring you have all the tools at your disposal to create an impactful presentation.

With a focus on ease of use, each slide in the template is completely editable, allowing you to tailor your presentation to your brand’s identity and specific requirements. Whether you’re looking to present detailed market analysis, outline your marketing mix, or showcase your planned promotional activities, this premium PPT template provides a structured and professional format to do so.

Embrace the power of effective visual communication with the Top Marketing Plan PowerPoint Template. Its blend of professional and creative design, comprehensive real-content coverage, and user-friendly features makes it the perfect choice for anyone looking to make their marketing plan not just heard, but understood and remembered. Get ready to transform your marketing ideas into an engaging story that captivates your audience and sets the stage for your success.

This template is available as Google Slides Themes:
Download Best Marketing Plan Google Slides Template Here >

Key Features:

  • +150 Unique & Creative slides
  • 2 Aspect Ratio (4:3 & 16:9)
  • Fully and Easily editable content
  • 125+ Stunning Premade Theme colors. (What this means?)
  • 5500+ Vector Icons! easily change size & color
  • Unlimited Themes Color
  • One-click to change all colors to fully fit your brand’s color. (What this means?)
  • 100% Vector Objects & Icons
  • Free Fonts and Icons

Few PPT examples of the Marketing Plan template content:

– Marketing Plan Introduction

  • Executive Summary
  • Company Vision, Mission & Values

– Macro – Environment Analysis

  • PESTEL Analysis
  • Supply Chain Analysis
  • Supply Network Analysis
  • Stakeholders and Evaluation of Relations

– Market Analysis

  • Market Definition
    Market Segmentation
    Five Forces Analysis
    Market Structure
    Market Size
    Market Trends
    Market Growth

– Consumer / Customer Analysis

  • Buyer Decision Process
  • Understanding Customer Needs
  • Target Group
  • Customer Segmentation
  • ABC Analysis (Table)
  • Customer Satisfaction
  • Action Plan

– Competitors Analysis

  • Competition Analysis
  • Strengths & Weaknesses
  • Competitors’ Objectives

– Internal Analysis

  • Corporate Culture
  • Corporate Structure
  • The Value Chain
  • Key performance indicators
  • Resource Analysis
  • Potential Analysis
  • Capacity Analysis
  • HR Management
  • CSR Management
  • Deming Cycle (PDCA/PDSA)
  • Competitive Advantages
  • Development Competence
  • Core Competence
  • SWOT Analysis

– Objectives

  • Corporate Goals
  • Gap Analysis
  • Marketing Targets
  • Marketing Objectives
  • Long Term Objectives

– Market Research

  • Parameters
  • Action Plan
  • Results

– Market Strategy

  • Market Simulation Strategy
  • Competition Strategy (Porter)
  • Growth Strategy (ANSOFF)
  • Promotion Strategy
  • Marketing Mix (4P’S)
  • Marketing Mix (7P’S)
  • Disruptive Marketing

– Strategy – Product

  • Product Mix
  • Strengths & Weaknesses
  • Perceptual Mapping
  • Product Life Cycle
  • Brand Experience
  • Brand Communication
  • Corporate Identity
  • Corporate Dimensions
  • Product Portfolio Analysis (BCG)
  • Norm Strategies (Mckinsey/GE)

– Strategy – Price

  • PR Goals
  • PR Instruments
  • Media Planning
  • PR Measures
  • Dimensions of Media Strategy

– Strategy – Distribution(Place)

  • Market Areal Strategy
  • Global Strategies
  • Distribution Channels

– Strategy – Market Entry

  • Sprinkler Strategy

– Marketing Implementation

  • Financial Plan
  • PR Measures
  • Network (Critical Path)
  • Marketing Expense to Sales Analysis
  • Control
  • Operated Marketing Control Tools

– Scenarios

  • Scenarios Analysis
  • Scenarios – Tactics

PowerPoint Template Components

Below, you can see some of the important topics discussed in this all-in-one marketing template. These topics are meticulously curated to ensure you have a comprehensive framework to build a detailed and effective marketing plan. From introducing your marketing strategy to outlining the specifics of your execution plan, each topic is designed to guide you through the process of creating a presentation that not only informs but also inspires.

Marketing Plan Introduction

The “Marketing Plan Introduction” serves as the foundational overview of your strategic approach to achieving your marketing goals. This segment is designed to set the stage for the detailed presentation that follows, introducing the audience to the scope, objectives, and significance of your marketing efforts. It encompasses not just what the marketing plan will cover, but also why it is essential for the company’s success. This introduction provides context to the audience, highlighting the importance of marketing in driving business growth, reaching target audiences, and building brand equity. It prepares the viewers for a deep dive into the specifics of your marketing strategy, starting with the executive summary and flowing through the company’s vision, mission, and values. This coherent introduction ensures that your audience is fully engaged and understands the big picture before moving into the granular details of the plan.

Executive Summary

The Executive Summary slide serves as the gateway to your marketing plan, providing a succinct overview of the most critical aspects of your strategy. This section is designed to capture the essence of your marketing objectives, key strategies, and expected outcomes in a concise manner. It’s the first touchpoint for your audience, setting the tone and expectations for the rest of your presentation. Effective use of this slide can engage your audience from the start, making them eager to dive deeper into your plan.

Company Vision, Mission & Values

This slide is dedicated to outlining your company’s core principles and long-term objectives. The Vision statement projects the future aspirations of the company, setting a direction for all strategic planning. The Mission statement focuses on the present, explaining the company’s purpose and the fundamental reasons for its existence. Together, these elements provide a backdrop for the marketing strategy, ensuring that the plan aligns with the broader organizational goals. The Values section highlights the ethical compass and cultural pillars of the company, reinforcing the brand identity and guiding decision-making processes. Presenting these components effectively can build credibility and resonate with your audience, laying a solid foundation for the detailed strategies to follow.

Macro Environment Analysis

The “Macro Environment Analysis” section of the template delves into the broader external factors that impact your business and marketing strategy. This crucial part of the marketing plan provides a comprehensive overview of the external environment in which your company operates. It equips you with the insights needed to anticipate changes, mitigate risks, and identify opportunities. By analyzing these macro-environmental factors, you can align your marketing strategies more effectively with external conditions, ensuring that your plan is resilient, adaptable, and forward-thinking.

PESTEL Analysis

The PESTEL Analysis slide is a cornerstone for understanding the Political, Economic, Social, Technological, Environmental, and Legal factors that could influence your marketing strategy. This analytical tool helps in identifying the macro-environmental variables that can have direct or indirect effects on your business operations and market positioning. A thorough PESTEL analysis aids in making strategic decisions by considering how external factors are changing and what impacts those changes could have on your marketing objectives.

Supply Chain Analysis

Supply Chain Analysis is vital for understanding the flow of goods, information, and finances as they move from supplier to manufacturer to wholesaler to retailer to consumer. This analysis helps in identifying potential bottlenecks, inefficiencies, or risks in the supply chain that could affect your marketing plan’s feasibility and effectiveness. Optimizing the supply chain can lead to better cost efficiency, improved product availability, and ultimately, a stronger market presence.

Supply Network Analysis

While similar to supply chain analysis, Supply Network Analysis takes a broader view, examining the complex network of relationships and flows between your business and its suppliers, partners, and customers. This analysis focuses on the dynamics of the entire network, including interdependencies and the influence of network structure on your business’s performance and flexibility. Understanding these relationships helps in creating more resilient and responsive marketing strategies that can adapt to changes in the market or operational challenges.

Stakeholders and Evaluation of Relations

This slide is dedicated to identifying key stakeholders (such as customers, partners, employees, and investors) and evaluating your company’s relationship with each. It emphasizes the importance of understanding stakeholders’ expectations, their influence on your business, and how these relationships impact your marketing efforts. Effective stakeholder management can enhance brand reputation, foster loyalty, and facilitate smoother implementation of marketing strategies. This analysis ensures that your marketing plan considers and aligns with the interests and needs of all critical stakeholders.

Consumer / Customer Analysis

The “Consumer / Customer Analysis” segment of the template is dedicated to dissecting and understanding the heart of every marketing plan: the customer. This section goes beyond mere demographics and dives deep into the psyche, behaviors, and needs of your target audience. It’s about painting a comprehensive picture of who your customers are, what drives their decisions, and how they interact with your brand. By focusing on detailed customer analysis, you can tailor your marketing strategies to be more effective, personalized, and impactful, ensuring that your efforts resonate with your target audience and lead to higher conversion rates and customer loyalty.

Buyer Decision Process

This slide examines the stages that a buyer goes through before making a purchase decision: recognition of need, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Understanding this process allows marketers to craft strategies that engage the buyer at each step, ensuring a smoother journey towards the purchase and beyond, ultimately aiming to enhance customer satisfaction and loyalty.

Understanding Customer Needs

Focusing on identifying and understanding the core needs and expectations of your customers, this slide helps in pinpointing what motivates your customers to make a purchase. It emphasizes the importance of empathy and insight in marketing, enabling you to create products, services, and messages that truly resonate with your target audience.

Target Group

This section defines the specific segment of the consumer market that your marketing plan aims to reach. It involves identifying the characteristics that define your ideal customers, including demographics, psychographics, and behavior patterns. A well-defined target group helps in focusing your marketing efforts more efficiently, ensuring higher relevance and effectiveness of your campaigns.

Customer Segmentation

Customer Segmentation involves dividing your broader target audience into smaller, more homogenous groups based on certain criteria such as needs, preferences, or behaviors. This enables more personalized and targeted marketing strategies, improving engagement and response rates by ensuring that the right messages reach the right people at the right time.

ABC Analysis (Table)

The ABC Analysis slide introduces a method for categorizing customers based on their importance to your business, typically in terms of revenue generation or profit potential. This segmentation can help prioritize marketing efforts, directing resources towards retaining and growing high-value customer relationships.

Customer Satisfaction

This slide addresses the measurement and analysis of how well your product or service meets or surpasses customer expectations. It’s critical for assessing the health of your customer relationships and for identifying areas of improvement in your product offerings, customer service, and overall customer experience.

Action Plan

The Action Plan slide outlines the specific steps, initiatives, and strategies you intend to implement based on the insights gathered from your customer analysis. This comprehensive plan aims to address customer needs, capitalize on opportunities for engagement, and rectify any identified issues, with the goal of enhancing customer satisfaction and loyalty.

Competitors Analysis

The “Competitors Analysis” segment of the template is designed to provide a structured approach to understanding the competitive landscape in which your business operates. This analysis is crucial for identifying your position in the market, recognizing the strengths and strategies of your competitors, and uncovering potential opportunities for differentiation and growth. By conducting a thorough competitors analysis, you can make informed strategic decisions, anticipate moves by your competitors, and fine-tune your marketing strategies to better meet the challenges of the competitive environment.

Competition Analysis

This slide offers a comprehensive overview of the current competitive landscape, including identifying who your main competitors are, their market share, and their perceived value proposition to customers. It helps in understanding the broader market dynamics, including the level of competition, the basis of competition (price, quality, service, etc.), and any emerging threats or opportunities. This knowledge is essential for developing strategies that leverage your competitive advantages and for identifying areas where you can improve or innovate to gain a competitive edge.

Strengths & Weaknesses

Focusing on a detailed evaluation of the strengths and weaknesses of your key competitors, this section allows you to benchmark your business against others in the industry. By understanding where your competitors excel and where they may be vulnerable, you can better position your offerings, exploit gaps in the market, and defend against competitive threats. This analysis not only highlights areas for improvement within your own operations but also helps in identifying strategic opportunities for differentiation.

Competitors’ Objectives

This slide delves into the goals and objectives driving your competitors’ strategies. Understanding what your competitors are aiming to achieve (whether it’s market share expansion, customer loyalty, product innovation, or entering new markets) can provide insights into their future moves and strategic priorities. This foresight enables you to proactively adjust your marketing and overall business strategies to stay one step ahead, ensuring your actions are not just reactive but also strategically proactive in nature.

Internal Analysis

The “Internal Analysis” section of the template is meticulously designed to turn the lens inward, focusing on the organization’s internal environment. This analysis is critical for identifying your company’s strengths and weaknesses, understanding its core competencies, and pinpointing areas for improvement and growth. By examining various aspects of the organization, from its culture and structure to its resources and capabilities, you can develop a solid foundation for strategic decision-making. This comprehensive internal scrutiny ensures that your marketing strategies are not only aligned with external market conditions but are also deeply rooted in your organization’s unique characteristics and competitive advantages.

Corporate Culture

This slide explores the beliefs, behaviors, and values that constitute your organization’s culture. Understanding corporate culture is essential for aligning marketing strategies with internal values, ensuring that external communications reflect the company’s ethos, and fostering an environment that supports strategic objectives.

Corporate Structure

An examination of your organization’s structure, including its hierarchy, departmentalization, and communication flows. This analysis helps identify how structure supports or hinders strategic initiatives and marketing implementation, offering insights into potential restructuring for better alignment with strategic goals.

The Value Chain

A deep dive into your organization’s value chain, from inbound logistics to after-sales services. This analysis highlights areas of competitive advantage, potential for cost savings, and opportunities for adding value to customer interactions, directly informing marketing and strategic priorities.

Key Performance Indicators (KPIs)

An overview of the critical metrics used to measure the performance of your organization against its strategic goals. Understanding these KPIs is vital for aligning marketing objectives with business outcomes and measuring the impact of marketing activities.

Resource Analysis

A comprehensive look at the organization’s resources, including financial, physical, human, and intangible assets. This analysis identifies strengths to leverage in marketing strategies and potential resource gaps that need addressing.

Potential Analysis

Evaluates the future potential of your organization’s resources and capabilities, highlighting areas for growth, innovation, and development that can inform future marketing and business strategies.

Capacity Analysis

Assesses the current capacity of your organization to meet market demands, considering factors like production capacity, human resources, and financial capabilities. This helps in aligning marketing strategies with operational realities.

HR Management

Examines how human resource management practices support your organization’s strategic goals, including talent acquisition, development, and retention strategies. Effective HR management is crucial for executing successful marketing strategies.

CSR Management

Focuses on your organization’s approach to corporate social responsibility, including ethical practices, environmental sustainability, and community engagement. CSR can significantly impact brand image and customer perceptions, making it a vital component of marketing strategies.

Deming Cycle (PDCA/PDSA)

An analysis of the continuous improvement processes in place within your organization, following the Plan-Do-Check-Act/Adjust cycle. This approach ensures that marketing strategies are not static but evolve based on performance and feedback.

Competitive Advantages

Identifies the unique advantages your organization holds over competitors, which can be leveraged in marketing strategies to differentiate your offerings and attract customers.

Development Competence

Evaluates the organization’s ability to develop new products, services, or processes, highlighting innovation as a key competitive advantage.

Core Competence

Focuses on the unique strengths and capabilities that provide a competitive edge, underpinning the development of effective marketing strategies.

SWOT Analysis

A comprehensive SWOT Analysis slide to outline your organization’s Strengths, Weaknesses, Opportunities, and Threats. This pivotal analysis provides a strategic overview, informing both internal improvements and external marketing strategies.


The “Objectives” section is a pivotal part of the marketing plan, establishing clear, measurable goals that the organization aims to achieve through its marketing efforts. This section breaks down into corporate-wide aspirations and marketing-specific targets, guiding the strategic direction and providing benchmarks for success. Establishing well-defined objectives is crucial for aligning marketing efforts with the broader business strategy, ensuring resources are efficiently allocated, and setting a clear framework for evaluating the effectiveness of marketing activities.

Corporate Goals

Outlines the overarching goals of the organization, providing a strategic framework for all departments, including marketing. These goals are typically related to revenue growth, market expansion, customer satisfaction, and innovation.

Gap Analysis

A critical evaluation of the difference between the organization’s current state and its desired future state. This analysis helps in identifying the specific areas that marketing efforts need to address to close the gap and achieve corporate goals.

Marketing Targets

Sets specific, quantifiable targets that the marketing department aims to achieve within a certain timeframe. These could include metrics such as market share, customer acquisition rates, or engagement levels.

Marketing Objectives

Defines the broader marketing goals that support the achievement of corporate objectives. These objectives focus on building brand awareness, improving customer loyalty, increasing market penetration, or diversifying the market base.

Long Term Objectives

Specifies the long-term ambitions of the marketing strategy, looking beyond the immediate campaign or fiscal year. These objectives aim to secure sustainable growth, brand leadership, and a solid competitive position in the market over time.

Market Research

The “Market Research” segment is fundamental to understanding the market dynamics, customer preferences, and competitive landscape. It involves the systematic collection, analysis, and interpretation of data to inform marketing decisions, ensuring strategies are based on solid insights rather than assumptions.


Defines the key variables and metrics that the market research aims to investigate, such as customer demographics, buying behaviors, market trends, and competitor positioning.

Action Plan

Outlines the methodology for conducting the market research, including the selection of research tools, data collection methods, and timelines for execution.


Presents the findings of the market research, providing valuable insights into customer needs, market opportunities, and potential challenges. These results form the basis for developing informed marketing strategies.

Market Strategy

The “Market Strategy” section translates the insights gained from market research into actionable strategies aimed at achieving the defined marketing objectives. It encompasses a broad spectrum of approaches, from overall market engagement to specific tactics for product promotion.

Market Simulation Strategy

Involves creating models to predict how various marketing strategies might perform in the real world, allowing for optimization before implementation.

Competition Strategy (Porter)

Applies Porter’s models (like the Five Forces Analysis) to develop strategies that address the competitive forces in the industry, aiming to position the company advantageously.

Growth Strategy (ANSOFF)

Utilizes the ANSOFF matrix to identify potential growth opportunities through market penetration, market development, product development, or diversification.

Promotion Strategy

Details the approaches for communicating with the target market to increase awareness, interest, and action towards the brand or product.

Marketing Mix (4P’S)

Focuses on the product, price, place, and promotion aspects of marketing, ensuring a cohesive strategy that aligns with customer expectations and market demands.

Marketing Mix (7P’S)

Expands the marketing mix to include people, process, and physical evidence, providing a more comprehensive approach to marketing strategy, especially relevant for service-based industries.

Disruptive Marketing

Explores innovative, unconventional marketing strategies that aim to disrupt the market, attract attention, and create a significant impact on the industry.

Strategy – Product

The “Strategy – Product” section focuses on the comprehensive analysis and strategic planning around the product offerings. It examines the current product mix, evaluates strengths and weaknesses, and utilizes tools like perceptual mapping and life cycle analysis to refine product strategies for market success.

Product Mix

Analyzes the range of products or services offered, evaluating how well they meet customer needs and support the company’s goals.

Strengths & Weaknesses

Identifies the strong points and potential vulnerabilities of the product offerings in comparison to market needs and competitors.

Perceptual Mapping

Utilizes visual tools to position products relative to competitors, highlighting opportunities for differentiation.

Product Life Cycle

Evaluates the stage of each product in its lifecycle to inform strategies for introduction, growth, maturity, and decline phases.

Brand Experience

Focuses on the customer’s holistic perception of the brand through all points of interaction, aiming to enhance satisfaction and loyalty.

Brand Communication

Strategizes on how to consistently convey the brand’s message and values across all marketing channels.

Corporate Identity

Examines how the brand’s visual and verbal elements support its overall identity and market positioning.

Corporate Dimensions

Looks at the broader impact of the brand’s activities on its corporate reputation and stakeholder relationships.

Product Portfolio Analysis (BCG)

Applies the Boston Consulting Group matrix to assess the strategic position of products within the portfolio and guide investment decisions.

Norm Strategies (McKinsey/GE)

Utilizes frameworks like the McKinsey/GE matrix for deeper analysis of the business units or product lines to strategize growth and resource allocation.

Strategy – Price

The “Strategy – Price” segment delves into pricing strategies, aligning them with overall marketing objectives, cost considerations, and value perception among target consumers. It aims to optimize pricing to achieve financial goals while maintaining competitive advantage.

PR Goals

Sets objectives for public relations efforts, aligning them with the overarching marketing and corporate goals.

PR Instruments

Outlines the tools and channels for executing PR strategies, from press releases to social media.

Media Planning

Details the approach for selecting and utilizing media channels to reach the target audience effectively and efficiently.

PR Measures

Specifies the actions to be taken in the PR domain to enhance brand image and communicate key messages.

Dimensions of Media Strategy

Explores the various aspects of media strategy, including targeting, timing, and messaging, to maximize impact.

Strategy – Distribution (Place)

The “Strategy – Distribution (Place)” section outlines how the company plans to make its products or services available to target customers. It involves selecting the most effective distribution channels and geographical strategies to maximize market reach and efficiency.

Market Areal Strategy

Determines the geographical areas the company will target and how it plans to penetrate these markets.

Global Strategies

Outlines approaches for expanding the business internationally, considering global market dynamics and opportunities.

Distribution Channels

Identifies and evaluates the various channels through which the product or service will be made available to customers.

Strategy – Market Entry

The “Strategy – Market Entry” segment focuses on plans and strategies for entering new markets. It considers different approaches to quickly and effectively establish a presence in a new market.

Sprinkler Strategy

Describes a market entry approach that involves launching in multiple markets simultaneously to quickly gain widespread market presence.

Marketing Implementation

The “Marketing Implementation” section delves into the practical aspects of executing the marketing plan. It covers the financial planning, network analysis, and control mechanisms to ensure the plan’s success.

Financial Plan

Outlines the budgeting and allocation of financial resources for marketing activities.

PR Measures

Specifies public relations activities designed to support the marketing strategy.

Network (Critical Path)

Analyzes the critical path for project management within the marketing implementation, identifying key milestones and dependencies.

Marketing Expense to Sales Analysis

Examines the relationship between marketing spending and sales revenue to evaluate efficiency and effectiveness.


Details the mechanisms and indicators for monitoring the performance of marketing activities against objectives.

Operated Marketing Control Tools

Lists the tools and systems used to control and adjust marketing operations based on performance data.


The “Scenarios” section explores potential future conditions or situations that could impact the marketing strategy. It helps in preparing flexible and responsive tactics to navigate various market conditions.

Scenarios Analysis

Assesses possible future scenarios and their implications for the marketing strategy, enabling proactive planning.

Scenarios – Tactics

Outlines specific tactics that can be employed in response to different scenarios, ensuring adaptability and resilience in the marketing plan.

Final Thoughts: Best Marketing Plan PowerPoint (PPT) Template

This multipurpose PPT template offers a robust framework that ensures no critical component is overlooked. Its emphasis on both external and internal analysis guarantees a well-rounded strategy that is not only aligned with market realities but also deeply rooted in the organization’s unique strengths and capabilities. Buying the Best Marketing Plan PowerPoint Template is not just an investment in a tool but a strategic asset that can elevate your marketing presentations to new heights. It allows for the customization needed to reflect your brand’s identity, ensuring that every slide resonates with your audience and leaves a lasting impression. Whether you’re presenting to stakeholders, partners, or team members, this template ensures your marketing plan is communicated effectively, driving home the value of your strategies and ideas.

This Best Marketing Plan PowerPoint Template is more than just a presentation tool; it’s a comprehensive companion for any marketing professional serious about developing and executing winning strategies. Its blend of detailed content, strategic depth, and design excellence makes it a must-have for those who aspire to make their mark and achieve their marketing objectives with clarity, precision, and impact.


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  • 100% Fully Editable PowerPoint Slides
  • 2 Aspect Ratio (4:3 & 16:9)
  • Easy to edit and customize
  • Unlimited Themes Color
  • 125+ Premade Themes Color
  • 5500+ Vector Icons
  • 100% Vector Objects & Icons

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